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Cookies are small text files that the majority of websites use to identify and remember users and track their activities. They contain small amounts of information and are downloaded to a user’s laptop or other device by a web server when the user visits a website and consents to their use. These cookies remain on the user’s device until they expire or are deleted.
Without cookies, it would not be possible to achieve the level of interaction that internet users expect of the web. Cookies are used by web browsers for a variety of tasks, such as:
Yes, www.rocketformations.co.uk (the “Website”) uses cookies. The cookies we use allow us to monitor and improve the performance of our Website in general, and personalise each user’s experience on the Website.
There are four types of cookie that the Website uses:
You can find more information about the individual cookies we use, and what they are used for below:
Cookie Name | Provider | Expiration | Description |
IR_gbd & IR__12045 | Session | Allows us to measure the success of affiliate marketing activity and assign sales to the correct affiliate partner. | |
GCLB | 10 minutes | This cookie is used to distribute traffic. Opt out here. | |
__cfruid & cf_clearance | Session | __cfruid is used to identify traffic and cf_clearance is used for CAPTCHA products. | |
PHPSESSID | Session | This cookie is used to identify a user’s session on the Website. | |
_dc_gtm_UA-# | 53 seconds | This cookie is used to load scripts and code into a webpage. |
Cookie Name | Provider | Expiration | Description |
optimizelyPendingLogEvents, optimizelyEndUserId, optimizelyBuckets & optimizelySegments | 13 seconds (optimizelyPendingLogEvents) / 13 months (others) | Optimizely is a website optimisation platform. These cookies record user activity and hold audience segmentation information. Opt out here. | |
_ga | 13 months | This is used to distinguish users and calculate user, session and campaign data for analytics reports. | |
_gid | 1 day | This cookie is used to count and track page views. | |
_ga_# | 1 year 1 month | This cookie is used to persist session state. | |
_hjSession_# & _hjSessionUser_# | a few seconds & 364 days | _hjSession_# holds the current session data and _hjSessionUser_# is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | |
ZD-suid & ZD-buid | 20 minutes & forever | ZD-suid is used to create a session ID and track analytics events for pages that load a Web Widget on them. ZD-buid is used to create a device ID and track analytics events for pages that load a Web Widget on them. |
Cookie Name | Provider | Expiration | Description |
_fbp | 3 months | This cookie measures the effectiveness of Facebook advertising. | |
_gcl_au | 3 months | Google AdSense uses this cookie to understand how users interact with the Website. | |
MUID & MR | 1 year (MUID) & 7 days (MR) | The MUID cookie is used by Microsoft to give users a unique id to track how they use the Website. The MR cookie is used to refresh the MUID cookie. | |
IDE | 1 year | The IDE cookie is used to identify what kind of advertisements have been interacted with before visiting the Website and how the Website is being used. | |
_dicbo_id | 1 day | This is used for conversion attribution when a browser does not allow third party cookies. | |
_uetvid & _uetsid | 1 year (_uetvid ) & 1 day (_uetsid) | _uetvid is a tracking cookie which allows us to provide relevant material based on a user’s preferences. _uetsid collects information on user behaviour to make ads more relevant. | |
_MSPTC | 1 year | This cookie enables us to give relevant advertisements to users of the Website. | |
ga-audiences | Session | This is used by Google Ads to re-engage users that are likely to convert to customers based on their behaviour across websites. |
Many of the cookies used on our Website are third party cookies in connection with which we have no control or liability. We recommend that you check these third party websites to learn more about their use of cookies.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
To deactivate the use of third party advertising cookies generally, you can also visit NAI Consumer Opt Out.
You can easily delete cookies at any time and modify your browser setting to automatically disable or enable all or specific cookies. You can also set your web browser to notify you every time a cookie is presented to your computer, allowing you to reject or accept them on an individual basis.
The following links contain instructions which will help you manage your cookies in relation to the most common web browsers:
Please be aware that:
If you have any questions or concerns about our use of cookies, please send us an email at [email protected].
You can also find further information and guidance on cookies by visiting the following websites:
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